Hanaharu history

【Sengoku period】

 

There was a clan named Mr. Ouchi in the Shiomatsu region (a part of modern Nihonmatsu city) during this period when the group was divided.

 

 

・In the 11th year of Eiroku (1568), Mr. Ouchi expelled his main family, Mr. Ishibashi, and played a role in Gekokujo.
-Tensho 13 (1585): Ouchi Sadatsuna, who succeeded the family reign and continued to be a priest, was invaded by Date Masamune and abandoned Miyamori Castle and Obama Castle. I relied on Ashina and escaped to Aizu.
-Tensho 17 (1589): The Battle of Suriagehara took place at the foot of Mt. Masamune won and Ashina was destroyed.
After that, Ouchi Sadatsuna and Katahira Sadatsuna became Sendai feudal lords following Masamune who left Aizu due to Toyotomi Hideyoshi's Oshu punishment. At this time, the descendant of the younger brother of Sadatsuna who remained in Aizu is our founder, Kyuemon Miyamori.
 

 

The magnificent red roof tiles of the castle tower shine in the blue sky

 

【Edo Period】

 

 

During the time of Tokugawa Shogunate Hachidai Shogun Yoshimune, the local industry that continued to the present day was developing under the reign of the feudal lord Matsudaira Masakata in Aizu, Oshu Iwashiro.

 

 

・In the 3rd year of Kyoho (1718), Kyuemon Miyamori, a descendant of Mr. Ouchi and the founder of our company, started a sake brewing business at Tsuruga Castle Sotobori East Gate Tenningjiguchi, and the name was "Izutsuya" and the sake name was "Tensho Sect". I said.
-Tenmei 8 (1788) Aizu clan chief retainer Tanaka Harunaka encouraged the breeding industry and laid the foundation for Aizu's traditional industry. When the sake brewing method was improved and better quality sake was made, Aizu became known as a place for sake.
-Keio 4 (1868) The Boshin War broke out after the Battle of Toba-Fushimi, and the new government forces rushed to defeat Matsudaira Katamori, the lord of the Aizu domain who served as the guardian of Kyoto, and the territory of Aizu became a battlefield. It was. The castle was surrounded by flames, and Izutsuya was burned down.
While people are overwhelmed by defeat and war, Kyuemon Izutsuya, the 5th generation, quickly rebuilt the brewery and started sake brewing, regaining "flower-like brightness and spring-like peace" in people's hearts. In order to do so, the sake name was changed to "Hanaharu" after the Chinese poem "Hanakaishu Kuniharu".
 

 

Statue of a soldier overlooking Tsuruga Castle and the flag of the Aizu clan

 

【present day】

 

 

We have continued to evolve with the times, such as mechanization of equipment, energy saving, consideration for the environment, and automatic control.

 

 

・1943 (Showa 18) Wakamatsu Shuzo Co., Ltd. became the Hanaharu Factory due to the consolidation of companies under the Wartime Control Ordinance.
-Showa 28 (1953) Wakamatsu Shuzo Co., Ltd. was dissolved and Hanaharu Sake Brewery Co., Ltd. was established. Later, the location of the head office will be named Hanaharumachi.
-Completed Kozashi warehouse in Kozashi-cho, Aizuwakamatsu city in 1995.
-2005 (2005) Moved the head office and factory from Hanaharumachi. Currently, in Kozashi Town, where Uesugi Kagekatsu built the castle, he is brewing sake surrounded by abundant nature.
-2011 (2011) The Great East Japan Earthquake occurred. In addition to partial damage to factories and products, we suffer from reputational damage. Still, many people supported us. We would like to return to the origin of "Hanaharu" and help with the reconstruction of the disaster area.
-On September 29, 2016, the business was transferred to a new company, and it was reborn as a new Hanaharu Sake Brewery. We look forward to working with you in the future.

In 2018, Hanaharu Sake Brewery will celebrate its 300th anniversary.