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About us

"The goodness of Aizu is the goodness of sake."

Surrounded by mountains on all sides, the Aizu region is beautiful with four seasons: spring when flowers bloom all at once, hot and humid summer, beautiful autumn with autumn foliage, and cold and snowy winter. We are blessed with abundant gifts from nature.
I am proud of the Aizu region and the people of Aizu.
The catchphrase, "The goodness of Aizu is the goodness of sake," expresses the "spirit of Aizu."

For our customers, for our region

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Sugitama is hung when the new sake is squeezed, and the color changes to tell you how it has matured.

Now and in the future, face-to-face contact will be more important than ever.
At that time, sake will continue to be a good communication tool. Sake, in particular, is considered to be highly valued worldwide for its characteristics.
With the catchphrase, "The goodness of Aizu is the goodness of sake," Aizu refined sake "Hanaharu" is loved by many people. We will continue to stubbornly and earnestly produce sake that reverberates to every corner of the body and invites you to a tranquil mood “the more you drink” and “the more you get drunk” for our customers and the region.

Company Profile

Trade name Hanaharu Sake Brewery Co., Ltd.
Established Founded in Kyoho 3rd year (1718)
April 11, 2016 [2016] (established as a corporation)
Location Headquarters Factory
〒965-0065
24-1 Omimae, Nakashigo, Kozashimachi, Aizuwakamatsu City, Fukushima, Japan
TEL:0242-22-0022/FAX:0242-37-2100
The inquiry form ishere
Representative
Executive Officer
President and CEO Tsutae Niida
Managing Director and Managing Director Kiyoshi Sato
Capital 30 million yen
Business description Sake
Continuous distilled shochu (class A), single distilled shochu (class B)
Manufacture of liqueurs and spirits
Sales area [Tohoku area] Fukushima prefecture / Miyagi prefecture
[Kanto area] Tokyo / Other areas
Number of employees 24 people
Business items [Sake]
Junmai Daiginjo Sake Daiginjo Sake Junmai Ginjo Sake Ginjo Sake Junmai Sake

Ordinary Sake Raw Storage Sake

[Shochu]
Shochu (Shochu) Shochu (Shochu)
Shochu Shochu Sake mixed with Sake (Shochu for Aizu Misuzu Kakishibu)

[Liqueur]

Access map

commitment

Hanaharu's commitment

"The more you drink" and "the more you get drunk" sake that invites you to a peaceful mood
Since its founding in 1718 (Kyoho 3rd year), we have pursued "gentle fragrance, soft mouthfeel, clean taste, and good throat", and we have polished local Aizu rice in-house and brewed sake rooted in Aizu.

Company Profile

Company Profile

  "The goodness of Aizu is the goodness of sake."
Surrounded by mountains on all sides, the Aizu region has four seasons: spring when flowers bloom all at once, hot and humid summer, beautiful autumn with autumn leaves, and cold and snowy winter.

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Product list

It's a thought that's packed in a bottle.
It is a sake that has been carefully nurtured so that it can be praised for its delicious taste, so that it can be fun and bring smiles to people's faces.
It is the traditional taste of Hanaharu, which has been delivered tens of thousands of times.

award

Awards

We received high evaluation all over the world.
It has received high acclaim in numerous domestic and international competitions. We would like to introduce the brilliant award-winning history of Hanaharu Brewery.

Hanaharu Sake Brewery Tour

Reservations are required for the sake brewery tour.

0242-22-0022
Call reception hours weekday 8:30 to 17:30

Online shop

There are plenty of limited sake that can only be purchased at the online shop and great deals!