Thinking about Aizu means thinking about people, thinking about sake, and thinking about the times.

Surrounded by mountains on all sides, the Aizu region has four seasons: spring when flowers bloom all at once, hot and humid summer, beautiful autumn with colored leaves, and cold and snowy winter. Rich blessings are given from the dark nature.
I am proud of the Aizu region and the people of Aizu. The catchphrase, "The goodness of Aizu is the goodness of sake," expresses the "spirit of Aizu."